Online paid advertising shows no sign of slowing down, particularly thanks to the rise in smartphone web browsing habits. Like most things, paid ads on internet change with the times as well. Tactics that worked two years ago might not work now. Therefore, here are some of the latest tips for advertising online in the coming months:
Make the Copy Highly Relevant
Don’t bother using generic keywords to create the copy for your brand’s online ads. Search engine algorithms have gotten even more sophisticated in the past couple of years. That means your ad copy will have to be highly relevant to show up alongside important search queries. You will have to use specific keywords and make the ad copy as relevant as possible. This is not easy to accomplish for companies with limited marketing budgets. In that case, hiring an expert Google Adwords management Sydney service may be not only effective, but quite cost efficient as well.
Do Use Data
Data has never been more important than right now for advertising. Even the tiny ad copy you create has the best chance of succeeding if the content is backed by data. If there are any relevant data or numbers associated with the ad you want to promote, do include this in the ad copy. You can also look at what the competitors are using and compile keyword and information lists to formulate the best ad copy.
Customise the Ad to Suit the Demographic
This point is quite important. More often than not, companies design similar ads that the search engine will show to different demographics. Demographic targeting is one of the most important factors that make search algorithms and even some social media aspects very specific. Therefore, do assume that your ad is being shows to different demographics even if you are selling it as generic. Therefore, use different types of phrasings, images, and “voices,” to best appeal to the demographic the search engine places your ad with.
Paid Ads must be Part of Larger Strategy
Hoping that paid web ads alone will drive traffic and increase conversions for your brand? Don’t count on it. Brands must use paid ads as only a segment of a larger online marketing strategy to remain competitive. Paid ads alone will not give your brand the cred you desperately need with Google and other elements like Facebook and Twitter.
Focus on Organic Search Results
Search engine algorithms across nearly all platforms are looking towards organic search results. These are searches driven by the intent of the customers rather than what large marketing research says a brand must do. Brands really should look closer to determine what drives organic search results for a relevant keyword. Focus on the organic to generate the best results and boost the site’s individual ranking.
Last but not least, keep up to date on the latest search engine and social media network algorithm changes that might change online advertising rules in the coming years. Keep up with the news so your company is not left in the dark. In the meantime, use the above tips to up your brand’s paid advertising game for the remainder of the year.